Phone Script Notes: Remember we call this a Pre-Auction Event but sometimes that's all the customer reads is Auction. They forget about the "PRE" overcome that by saying "It's the sale before we send the vehicles to Auction.

Remember THEY CANNOT SEE YOU.. Speak clearly and with confidence. BE EXCITED. When I was calling or answering phone ups I would purposely put the person on hold even if there is no one around just so I make it seem real busy so that I could get on and off the phone. More phone tips below

Mr. Jones this is _____________ you submitted your info for a vehicle on the auction site?

Them: Is this an Auction? Or if they say yes I was just looking.. you say ( Very Excited) Great I am just selling .. Try to get them to laugh .. Ask them what kind of car they were looking for.

You: yes, it’s a Pre- Auction Event.  Our dealer would rather take a small deal now then pay all the auction fees next week.

Them: Can I see the vehicles online?

You: Some are online but what are you looking for? GET INFO MAKE APPOINTMENT. SEE (A)

Them: What’s the Price?

You: There’s no price. They said they will take any reasonable offer made. Remember.

Them: You don’t know any prices?

You: Well remember - It’s not how much they are trying to make - it's how much they are willing to lose before vehicles go to auction

( If they persist on knowing a price Write don’t Fight ) but I have been doing this for years and maybe 1 out of 20 I give a price to. Scroll below for more on how to over come price

(A)  Mr. Customer is Tuesday a good time to come or would Wednesday be better?

You:  OK Great, Morning or Afternoon?

Them: Afternoon

You: 4 or 6

Them: 6

You: Great Mr. Customer Do you know where our showroom is located?

Remember you can only sell the appoint over the phone NOT THE CAR

Good luck and may the gross be with you

Avoiding price tips..

First of all remember 40% of them are not like true internet leads you can make gross

1)     We are selling below Kelly Blue Book Values

2)     If it was FREE but you didn’t like it would you drive it?

3)     I promise we are not going to let a little thing like price stand in your way of you and your new vehicle purchase

4)     It’s not how much they are trying to make - it's how much they are willing to lose before vehicles go to auction

5)     They said they will take any reasonable offer made - The dealer would rather take a small deal now then pay all the auction fees next week..

6)     I would purposely put the person on hold even if there is no one around just so I make it seem real busy so that I could get on and off the phone.

7)     Do you have a trade in?

8) Sell the appointment and yourself --- You cannot sell a car over the phone

My Favorites are 3,4 and 5

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