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If having no followers is the number one problem then the number
two has to be time spent on networks. A lot of dealers we speak to say " I think
its a waste of time twittering and face booking I want my guys
selling cars" This is true if you only have a few followers.
Social Media platforms are "Social" and it does take up a
lot of time. You first have to understand the complexities of
different Social Media platforms, and the people that use them.
Then you have to prepare and teach your sales force how to tap
this relatively untouched gold mine of modern relationship
marketing.
Fact: Did you know that the vast majority of dealers that start
using Facebook to build an audience quit after 90 days because
they just do not see any results? Imagine turning on the 10
O'clock NEWS in your area to find a still image of the anchor
people sitting behind their desk frozen in time. How fast would
you change the channel?
To
run a successful Social Media effort, it requires constant and
continuous delivery of relative content, information, education
and entertainment. This is the backbone Social Media! It doesn’t
abide by the same rules that govern retail advertising…retail
advertising is dead in the Social Arena. To be successful you
must have the tools and the drive to develop this complex, but
effective marketing strategy. Social Media is RELATIONSHIP
SELLING!
Inventory Blaster's Social Alliance Team will create a complete
and effective Social Network with all the major Social Media
Platforms. We will keep your clients up to date on what's
happening in and around your dealership. |
